outfityouradventure.com | Free Online SEO Audit for outfityouradventure.com

Tasks

Avoid using deprecated HTML tags.
Try to make your site load faster.

SEO

URL

Domain : www.boldbetties.com/

Character length : 20

Title

Outdoor Gear & Adventure Travel For Women | Bold Betties

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

url: https://www.boldbetties.com/
site_name: Bold Betties

Dublin Core

Dublin Core is not used

Underscores in the URLs

Error! Hyphen (-) is a better solution than underscore (_) in the URLs

http://www.boldbetties.com/.. /bold-betties-group-adventures_0102 ("National and International Adventures")
http://www.boldbetties.com/.. /gift-card ("Bold Betties Gift of Adventure")
https://www.boldbetties.com/collections/bold-betties-merchandise_01 ("Bold Betties Branded Collection")
http://www.boldbetties.com/.. /f-transaction-type-rent-purchase-purchas... ("Other Branded Collections")

Search engine friendly URLs

Error! Not all URLs are SEO friendly on this website!

https://www.boldbetties.com/.. /chapter?urlname=Bold-Betties-Boulder&utm... ("Community")
http://www.boldbetties.com/.. /chapter?urlname=Bold-Betties-Boulder&utm...
http://www.boldbetties.com/.. /chapter?urlname=Bold-Betties-Boulder&utm... ("Join the Tribe! →")

Checking the robots.txt file

There is robots.txt file.
https://boldbetties.com/robots.txt

User-agent	Disallowed for the search engines
*	/admin /cart /orders /checkout /4143417/checkouts /carts /account /collections/+ /collections/%2B /collections/%2b /blogs/+ /blogs/%2B /blogs/%2b /design_theme_id /preview_theme_id /preview_script_id /apple-app-site-association
adsbot-google	/checkout /carts /orders /4143417/checkouts /design_theme_id /preview_theme_id /preview_script_id
Nutch	All subpages are denied to crawl

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Outdoor Gear & Adventure Travel For Women | Bold Betties

Character length : 60

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
2	0	0	0	0	5

Heading structure in the source code

<H1> Discover Your Bold
<H1>
<H6> Outdoor Safety Tips for Women
<H6> CUSTOMER CARE
<H6> CHAPTER LEADER PROGRAM
<H6> ABOUT US
<H6> NEWS & UPDATES

Word cloud

bold14
betties11
chapter6
women6
gear6
safety4
branded4
apparel4
alpha4
adventure4
adventures4
gift4
become3
discover3
betty3
make3
activities3
outdoor3
cart3
leader3
sure3
join3
resources2
works2
tribe2
help2
enjoying2
critical2
before2
outdoors2
tips2
local2
collection2
blog2
social2
national2
collections2
prepare2
community2
custom2
continue2
experiences2
international2
story2

Keyword matrix

word	title	descriptions	heading
bold
betties
chapter
women
gear
safety

Two Word cloud

bold betties4
for women3
become an alpha2
betties gift2
sure you're2
chapter leader2

Three Word cloud

bold betties gift3
chapter activities national2
adventures custom adventures2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Error! The website uses iFrame solutions. This type of contents are not indexed by Google.

Images

We found 14 images on this web page.

Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

4.70

Flesch Reading Ease

68.50

Coleman Liau Index

12.00

Automated Readability Index (ARI)

3.00

Dale–Chall Readability

4.90

SMOG Index

7.70

Spache Readibility

5.00

Number of letters

3020

Number of words

637

Number of sentences

153

Average words per sentences

Number of syllables

1010

Syllables in words

1035

Average syllables in words

1.59

Number of words in first three syllables

Percentage of word / syllables

14.29

Words not in Dale-Chall easy-word list

190

Words not in Spache easy-word list

123

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

10,479 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

205

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://code.jquery.com/jquery-3.2.1.min.js

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

5.55MB

Javascript minifying

You can save 4.5KB (19% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

546.16KB

CSS minifying

You can save 721B (23% compression) on the analysed URL by minifying the CSS files.

By minifying https://downloads.mailchimp.com/.. /common.css you can save 426B (19% compression rate)
By minifying https://downloads.mailchimp.com/css/signup-forms/popup/1.0/modal.css you can save 295B (32% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

109.88KB

Gzip compression

Error! By using Gzip you can save 80.9KB (63% compression) on your site.

By compressing https://s3.amazonaws.com/.. /embed.js you can save 80.9KB (63% compression rate)
By compressing https://portal.referralcandy.com/.. /refcandy-poprocks2-widget-f79d6c6752e9f5... you can save 5.3KB (70% compression rate)
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By compressing https://d6rvcv7ax04ep.cloudfront.net/st_4143417_186_1514948399.js?shop=bold-b... you can save 1.8KB (53% compression rate)
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By compressing https://cdn.referralcandy.com/themes/optimized/twitter-icon.svg you can save 490B (45% compression rate)
By compressing https://www.youtube.com/iframe_api you can save 364B (43% compression rate)
By compressing https://cdn.referralcandy.com/themes/optimized/messenger-icon.svg you can save 321B (45% compression rate)
By compressing https://cdn.referralcandy.com/themes/optimized/facebook-icon.svg you can save 261B (42% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

127

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://cdn.referralcandy.com/themes/optimized/facebook-icon.svg	Expiry time is not specified
https://cdn.referralcandy.com/themes/optimized/messenger-icon.svg	Expiry time is not specified
https://cdn.referralcandy.com/themes/optimized/twitter-icon.svg	Expiry time is not specified
https://cdn.referralcandy.com/themes/optimized/whatsapp-icon.svg	Expiry time is not specified
https://d1p6b1fqdxr5o.cloudfront.net/.. /present-icon.svg	Expiry time is not specified
https://downloads.mailchimp.com/.. /banner.css	Expiry time is not specified
https://downloads.mailchimp.com/.. /common.css	Expiry time is not specified
https://downloads.mailchimp.com/.. /layout-2.css	Expiry time is not specified
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/modal.css	Expiry time is not specified
https://downloads.mailchimp.com/js/signup-forms/popup/1.0/popup.js	Expiry time is not specified
https://dr23nxbalvxka.cloudfront.net/app.v1.0.237.js	Expiry time is not specified
https://gallery.mailchimp.com/.. /98e707ba-c97e-49d1-8df5-3df8e6376556.png...	Expiry time is not specified
https://portal.referralcandy.com/.. /poprocks2-f4d53da25ce3c46b9cb63f8d3d6c93...	Expiry time is not specified
https://portal.referralcandy.com/assets/widgets/refcandy-poprocks.js	Expiry time is not specified
https://portal.referralcandy.com/.. /refcandy-poprocks2-widget-f79d6c6752e9f5...	Expiry time is not specified
https://s3.amazonaws.com/.. /embed.js	Expiry time is not specified
https://www.boldbetties.com/cart.js	Expiry time is not specified
https://assets1.adroll.com/.. /shopify_rolling_bootstrap.js?adroll_adv_...	5 minutes
https://cdn.shopifycloud.com/payment-sheet/assets/latest/spb.js	5 minutes
https://s.adroll.com/j/roundtrip.js	5 minutes
https://s.adroll.com/.. /7HY5ZNBTWVCHNHHRLNB6LG.js	5 minutes
https://cdn.mxpnl.com/libs/mixpanel-2-latest.min.js	10 minutes
https://static.doubleclick.net/instream/ad_status.js	15 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-NSSQR8	15 minutes
https://connect.facebook.net/en_US/fbevents.js	20 minutes
https://connect.facebook.net/.. /1041382575912115?v=2.8.22&r=stable	20 minutes
https://connect.facebook.net/.. /1360679677280161?v=2.8.22&r=stable	20 minutes
https://connect.facebook.net/.. /137035610177066?v=2.8.22&r=stable	20 minutes
https://call.chatra.io/chatra.js	30 minutes
https://cdn.shopify.com/.. /trekkie.storefront.min.js?v=2017.09.05.1...	30 minutes
https://call.chatra.io/shopify?chatraId=9wQGNHZuZwPrjG76L&shop=...	2 hours
https://www.google-analytics.com/analytics.js	2 hours
https://cdn.inspectlet.com/inspectlet.js?wid=1492432173&r=425586	4 hours

Speed test – Images

File size of all images combined

2.36MB

Image optimisation

You can save 44.2KB (21% compression) by optimising the images below:

By lossless compressing the https://gallery.mailchimp.com/.. /98e707ba-c97e-49d1-8df5-3df8e6376556.png... you can save 28.7KB (46%) data.
By lossless compressing the https://cdn.shopify.com/.. /3-17_BoldBetties_EstesPark_053_1024x.jpg... you can save 15.5KB (11%) data.

Traffic

Alexa

4621536

Main traffic sources

Links

We found a total of 47 different links.
Internal links: 39
External links: 8

External links:

Link text (anchor)	Link strength
Social
Custom Adventures
http://hubs.ly/H02PxxN0
https://twitter.com/boldbetties
https://www.facebook.com/boldbetties
http://www.pinterest.com/boldbetties
https://www.linkedin.com/company/bold-betties-outfitters
http://instagram.com/boldbetties

Internal links:

Link text (anchor)	Link strength
Menu
Cart
Community
Experiences
Local Chapter Activities
National and International Adventures
Apparel & Gear
Bold Betties Gift of Adventure
Bold Betties Gift of Gear & Apparel
Bold Betties Branded Collection
Other Branded Collections
Blog
Prepare
Our Story
My Account
Continue Shopping
https://www.boldbetties.com
Experiences ▾
Apparel & Gear ▾
https://www.boldbetties.com/account
https://www.boldbetties.com/search
http://www.boldbetties.com/.. /chapter?urlname=Bold-Betties-Boulder&utm...
Join the Tribe! →
http://www.boldbetties.com/pages/become-an-alpha-betty
Become an Alpha Betty! →
Outdoor Safety Tips for Women
https://www.boldbetties.com/.. /outdoor-safety-tips-for-women
Continue Reading →
Contact Us
How it Works
FAQs
Rental Agreement
Become a Chapter Leader
Meet our Chapter Leaders and Alpha Betties
Chapter Leader and Alpha Betty Resources
Our Team
Privacy
Terms and Conditions
Media Resources

Website security

23.227.38.32

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

Sites on same ip

grovebooks.co.uk

mcdonaghdesign.com

shadezofstylezshop.com

lablxshop.com

whistleriphones.com

shopcottonhill.com

helvinwatches.com

shoppinklilyboutique.com

seoplusdesign.com

clsclife.com

Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H3 : YOU'RE NOT DONE, ( 0px from top )
H1 : Discover Your Bold, ( 635px from top )
H1 : , ( 653px from top )
H6 : Outdoor Safety Tips for Women , ( 1319px from top )

Typos

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SEO report of outfityouradventure.com